January 13, 2019
Unique Stone, a maker of cast-stone garden ornaments, had an extraordinary story—they just didn’t know how to tell it. The original owners traveled the world, collecting one-of-a-kind treasures, and replicating them into stunning reproductions. The new owner took it further, partnering with North Carolina’s Biltmore Estate and Historic Charleston.
The new tagline, “History in the Making” is both a nod to the reproductions and to the care and time they take in developing and crafting new pieces. We created an entirely new look complete with a more legible and sophisticated logo, planned and directed a photo shoot, and designed in a new catalog, website, email and social media showcasing their most noteworthy pieces, the time-intensive Old World techniques, and the telling of interesting stories of unique and historical reproductions.
Our goal was to make Unique Stone stand out in a fairly competitive marketplace, where name recognition goes a long way towards purchase intent.
WHAT WE DID
Revitalized the company’s identity with an engaging and genuine character befitting their exquisite historical items. The new tagline, “History in the Making,” pays homage to both the reproductions and the meticulous craftsmanship invested in crafting new pieces. Our involvement encompassed conceiving a new logo, orchestrating a photo shoot, curating a catalog, designing a website and showroom at AmericasMART, and initiating email and social media campaigns. These endeavors spotlight their exceptional pieces, showcase the employment of Old World techniques, and narrate captivating stories of distinctive and historic reproductions.
Catalog Design |
Advertising Print |
Logo Design |
Website Design and Development | UNIQUE STONE
Photography Direction |
Trade Show and Showroom Design |
“Before” and “After”
Candice & Co., Candice Marzetz
Brand Strategy & Development, Logo Design, Creative Direction, Social Media
Website Design, Storytelling, Photography Direction, Trade Show and Showroom Design
Demo38, Jonathon Harris
Mitch Wiebell Photography, Mitch Wiebell