May 31, 2022

Candles are Living Lights | Home Fragrance

by Candice Marzetz | Posted in: DÉCOR + HOME

Add ambiance and elevate your décor by displaying candles in monochromatic groupings in varying heights and diameters of three or more to create a candlescape.  I adore styling with over-sized unscented cathedral candles (the taller the better), unscented candles housed within glass hurricanes, and unscented clear glass votives sprinkled throughout a room will turn a dinner party into an event within minutes.


 

It’s patio season so why not, take your next outdoor garden party up a notch with thirty or more candles for a dramatic effect.  Light a pathway with hurricanes or greet your guest with a birdbath filled with votive candles. Dine alfresco with friends or get romantic with the one you love under the moon with a candle lit seaside picnic—the possibilities are endless.

While unscented candles are my go-to for creating candlescapes at home—I prefer to choose a home fragrance that is all-enveloping—I want the scent to impart a pleasant smell, evoke a feeling, and complement the room and the time of the day in which the candle will be aglow.  I like scents that remind me of places I’ve been, trips I’ve taken— places and gardens I’ve explored.  When selecting fragrances for clients I will often ask about their memories of favorite destinations and scents they find appealing to explore and suggest for their signature home fragrance scent(s).  I will often suggest one for day and one for night—and room by room we just might choose a different scent to capture a particular mood. I always curate a selection specifically to their needs and function with a distinct point of view.

I’m currently loving home fragrance ceramic vessels from Fornasetti and Gucci, and single-wick filled candles from Jo Malone (Pomegranate Noir is warm and inviting), Diptyque (Tubéreuse is always lovely), Tom Ford and Christian Dior.  Personally, I have my eye and nose fixed upon Jardin d’orangers by Christian Dior and a Gucci Black Herbarium candle for my next purchase.

Enjoy the living lights and finding your favorite home fragrance. Need help? Just ask.

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October 5, 2021

BREaD Bakery + Café

by Candice Marzetz | Posted in: ENVIRONMENT + BRANDING

2021 welcomed the newest addition to the North Market Bridge Park, Dublin, Ohio with BREaD Bakery + Café. I was honored to work in collaboration with William Hodges Hendrix of Hendrix Studio and Bass Studio Architects on this project to help Kim Hendrix of Fromagerie bring this brick & mortar concept to life.

Do find time to visit Kim and her team—the French baguettes and croissants are my absolute personal favorites.

 

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February 11, 2020

VPL HQ

by Candice Marzetz | Posted in: ENVIRONMENT + BRANDING

It was a pleasure to work in tandem with the Vantage Point Logistics (VPL) Leadership Team, Dupler Office, and Mode Architects to help define and articulate VPL’s brand, culture, look and feel in this spacious office environment for their growing team.

Read the metropreneur article here:

https://themetropreneur.com/columbus/at-work-vpls-new-hq-ae1/?fbclid=IwAR0txHXwgUb5Ql4ZjhWSEruU8I0JXKko_W0cUKg9tXVEmX5Mygz3FEjIpBE

 

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September 13, 2019

A Better Start…for Life

by Candice Marzetz | Posted in: BRAND STRATEGY + DESIGN


Nature’s One, the leader in organic nutrition for infants and toddlers, asked us to help refresh their brand and make it more pertinent to their target audience of parents who can’t or choose not to breastfeed. Their existing brand was positioned as the “first organic formula,” but didn’t go further to inspire parents to choose the brand because it would be the best for their baby.

We created a tagline that positioned Nature’s One not just as a great formula for infancy, but as “A better start…for life.” By showing that Nature’s One formulas contained everything needed for optimal health, growth and brain development, we made it clear that by starting with us, a child will be further ahead down the road.

GOALS/OBJECTIVES
Our goal was to position Nature’s One as a trusted friend and expert, who cares as much about baby’s health and well-being as her parents. We wanted parents to know that Nature’s One had expertise, authenticity, and a welcoming community where they could ask questions, get answers, and trust that their baby was in good hands.

WHAT WE DID
We refreshed the logo, fonts and color palette to be fresher and more appealing, and developed a story and visual campaign to guide the brand imagery, collateral and website development that showed kids doing amazing things…things that they could only do because they had had such a great nutritional start.

Candice & Co. and Verb Garden, Inc. |   Brand Strategy & Development

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April 9, 2018

Creating and Styling an Extraordinary Garden Tablescape

by Candice Marzetz | Posted in: ENVIRONMENT + STYLING

We turned an ordinary trade show display into an extraordinary and authentic garden space most recently at the (IGC) Independent Garden Center Show in Chicago at the Navy Pier. For this project, we started by designing and styling a grand tablescape for the main focal point of the booth, always with the end-result in mind to highlight our client’s unique collection of antique reproductions and garden decor.

Not only was it was important that we create an approachable, yet sophisticated look and feel for our client, but we needed to provide an easy to dismantle and replicate booth display design that could be transported from one trade show to the next.  To accomplish, we started with designing, sourcing, and crafting in Columbus, Ohio with our favorite carpenter and builder Robert Orr.  Together, with Robert’s expertise, we paired two beautiful live-edge American white oak slabs for the table surface with a set of ever so sturdy, rough-cut sawhorse legs (so very sturdy, because they’d need to hold the several hundred of pounds of the cast stone treasures upon).

With the supplies and table packed we were off to Chi-Town in our Chevy Tahoe rental nicknamed “Beast” (the perfect transport—roomy, smooth ride with commanding road presence).  Once in Chicago, we quickly went to work setting up and styling the dozens of cast stone treasures, urns, water features, jardiniers, animals and statues, florals, orchids, textural elements, layers of lush, green moss, wood slabs and North Carolina pine cones to anchor and complement the garden tablescape abundantly.

Around the perimeter of the tablescape, we created seven tableaux areas to display and highlight the magnificent urns (styled with overflowing with lush pink hydrangeas), statues (adorned with boxwood wreaths and Southern magnolia swags), water features (styled with garden pebbles), a garden bench (inviting everyone to take a moments rest) and a console (ready to entertaining and viewing the latest Unique Stone catalog).

Among the tableaux we created a sitting area with the Italian Garden Bench. We found this David Hicks inspired chartreuse pillow and a woven jute patterned rug to pair with Unique Stone’s favorite whimsical garden stool the Majestic Hippo. We just adore this little guy—he’s the perfect table for your summer cocktail.

 

Far left of the hippo, the water features are anchored by the Heron Fountain and two birdbaths filled with garden pebbles. The trickling water in the fountain within the space added a tranquil moment for all to enjoy during the show.

The Atlas Console was the perfect space to display catalogs and refreshments to those who stop by to explore the garden display.

Marketing elements were also an essential layer to create brand recognition. A tall perpendicular sign, vertically designed with the Unique Stone logo and tagline “History in the Making” was centrally placed among the tablescape allowing visibility from all directions of foot traffic during the show.  In addition, handwritten chalk signage and cards shared tips, pricing and FAQ’s Unique Stone is often asked.  Hang tags were adored on larger cast stone product throughout the booth, tied with dark green ribbon to tell the brand story and clearly share the item number, product name and price to all who shopped the IGC show.

We hope you enjoyed reading about our latest project for Unique Stone.

 

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