2021 welcomed the newest addition to the North Market Bridge Park, Dublin, Ohio with BREaD Bakery + Café. I was honored to work in collaboration with William Hodges Hendrix of Hendrix Studio and Bass Studio Architects on this project to help Kim Hendrix of Fromagerie bring this brick & mortar concept to life.
Do find time to visit Kim and her team—the French baguettes and croissants are my absolute personal favorites.
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Created a captivating brand look for Longève’s plant-based pea protein packaging and eye-catching trade show materials. The approach reflected the natural and sustainable aspects of their products, conveying their commitment to providing alternatives. Through harmonious colors, imagery, and messaging, the product packaging and Longève’s brand stood out, attracting attendees eager to explore their innovative offerings.
REDESIGN DEVELOPMENT
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It was a pleasure to work in tandem with the Vantage Point Logistics (VPL) Leadership Team, Dupler Office, and Mode Architects to help define and articulate VPL’s brand, culture, look and feel in this spacious office environment for their growing team.
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Brand Strategy & Development
OVERVIEW
Nature’s One, the leader in organic nutrition for infants and toddlers, asked us to help refresh their brand and make it more pertinent to their target audience of parents who can’t or choose not to breastfeed. Their existing brand was positioned as the “first organic formula,” but didn’t go further to inspire parents to choose the brand because it would be the best for their baby.
We created a tagline that positioned Nature’s One not just as a great formula for infancy, but as “A better start…for life.” By showing that Nature’s One formulas contained everything needed for optimal health, growth and brain development, we made it clear that by starting with us, a child will be further ahead down the road.
GOALS/OBJECTIVES
Our goal was to position Nature’s One as a trusted friend and expert, who cares as much about baby’s health and well-being as her parents. We wanted parents to know that Nature’s One had expertise, authenticity, and a welcoming community where they could ask questions, get answers, and trust that their baby was in good hands.
WHAT WE DID
We refreshed the logo, fonts and color palette to be fresher and more appealing, and developed a story and visual campaign to guide the brand imagery, collateral and website development that showed kids doing amazing things…things that they could only do because they had had such a great nutritional start.
Before |
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Created customized gifts, experiences, and decor for individuals and businesses, ensuring each piece reflects their unique preferences and requirements. With attention to detail and creativity, we aimed to bring joy and exceed expectations.
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WELCOME
Every day at Candice & Co. is a chance to dream and create. We seek out inspiration from everywhere, and consider ourselves fortunate to work with some of the world's finest artisans, craftsmen, photographers,
tastemakers, design gurus, writers, and innovators. When we find something (or meet someone) that especially captivates us, we can't wait to share it. And that's exactly why we created this blog. Check it out to see what's happening in our world and in the big, wide, creative world at large. Maybe it will inspire you, too!
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