Ooh la la! I couldn’t be more excited about the unveiling of the first U.S. La Senza lingerie store. Set to open at the Easton Town Center in Columbus this September, the brand new test store will feature everything La Senza is known for in its hometown of Montreal—sexy, ever-so-slightly-naughty lingerie at guilt-free prices.
The younger, lower-priced sister brand to Victoria’s Secret, La Senza is THE fashion destination of the hottest, most playful trends in lingerie. If you simply cannot live without a lacy, satiny, cheetah-print unmentionable, don’t miss the grand opening of this cheeky member of the L Brands family.
To be completely transparent, my obsession with La Senza is both personal and professional as I’ve had the opportunity to collaborate with many of the members of their store planning and design team. Together, we created a number of the pin-up-style graphics and merchandise for the brand. Can’t wait to see how our original artwork comes to life in America’s first La Senza store. When you go, take a look and tell me what you think!