December 23, 2024

Built layer by layer, towering in a corner of photographer Bruce Wolf’s New York studio, we brought a whimsical vision to life long before the age of AI and social media. This was a time when creativity was bound by nothing more than our imaginations and the tools at hand. The centerpiece of this joyful display was what we fondly called the “Candle Tree”—a sculptural marvel adorned with cascading candlelight that seemed to dance in harmony with its surroundings. Each candle, carefully placed, illuminated the studio with a soft, magical glow, casting playful shadows that added depth and intrigue to the setting. Anchoring the scene was a taxidermy bunny perched charmingly in the foreground, while a baby fawn peeked shyly from the right, as if curious about the enchanting tableau.

Every element of the display was crafted with an eye for detail and a heart for storytelling. The Candle Tree itself was a labor of love—adorned with layers of snow-like fluff and dozens of red pillar candles flickering warmly. It beckoned shoppers to pause and soak in the festive ambiance. The charm of the setting was undeniable. So much so, that passersby stopped at The White Barn Candle Company store window to admire the photograph featured in the holiday display—a concept and direction I proudly led. What began as a visual marketing campaign for home fragrance evolved into something more: a gathering spot where families created memories. Parents and children posed for impromptu portraits in front of the Candle Tree, their smiles captured against the warm, inviting backdrop.

What truly set this project apart was its authentic allure. Long before the era of hashtags and viral trends, the Candle Tree captivated hearts through word of mouth and genuine admiration. It wasn’t merely a display; it became an experience—a memory-maker that brought joy and a sense of wonder to everyone who encountered it.
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